Miss Macs Bakery, a New York–based bakery, sought a complete logo rebrand to capture an identity that felt feminine, chic, and effortlessly sophisticated, with a whimsical edge, vintage-inspired yet modern, elevated yet playful, romantic yet intentional.

The bakery requested three distinct directions to choose from: a typography-led wordmark, a hybrid combining type with a graphic element, and a graphic emblem.

Drawing from a moodboard of retro pink ephemera, romantic scripts, vintage monograms, and heirloom packaging, the project called for three concepts that honored the brand's nostalgic charm while bringing a fresh, intentional creative interpretation.