This project was born from photographs I took on the streets of New York and the stories I imagined around them. I chose NYC animals as the main characters because they felt unexpected, humorous, and naturally connected to Loewe’s playful aesthetic and ironic twist. For that reason, I decided to frame the project through the world of Loewe.
All of the visuals were created with Midjourney and later refined using Nano Banana Pro. Loewe logo was added with Photoshop.
Loewe x Extra(ordinary)
MidJourney, NanoBanana Pro. Personal Project
Etro was founded in 1968 — the same cultural moment that produced Woodstock. This project builds on that native identity, proposing the Etro Music Festival as a live brand experience designed to reconnect with younger audiences. The visual world spans a campaign poster, festival logo, artist illustrations, custom paisley patterns, and 1970s-inspired record sleeves.
Brand assets for Adrian Cashmere
Generated with Midjourney. Illustrations and clothes by Adrian Cashmere,
Logo rebranding for New York based bakery Miss Macs Bakery. Illustrations for hybrid and graphic logo generated with MidJourney and then refined with Illustrator.
Legacy is an immersive virtual brand experience designed for LUAR, the NYC label by Raul Lopez known for bold, gender-fluid design and diasporic cultural storytelling.
The concept brings LUAR into the metaverse through Fortnite, a reimagined Battle Royale set on Christopher Street, where players dress customisable avatars in LUAR pieces and collect symbols drawn from ballroom culture, queer history, and the brand's own iconography.
Rooted in the legacy of the Stonewall Riots and the communities that made queer expression possible, the experience is built around a simple tagline: Vogue, Battle, Belong.
